The Victory Bell is an annual trophy given to either USC or UCLA. The winner of the annual football contest keeps the bell for a year and paints it the school’s color: “Cardinal” for USC or “True Blue” for UCLA.

A tradition where student groups build a float on a golf cart and compete in the Homecoming Parade the next day.

A USC Song Girl displays the trademark Trojan Victory Sign. It has become a long-standing tradition for Song Girls and Spirit Leaders to sport the victory sign whenever the Trojan Marching Band plays "USC Fanfare," "Tribute to Troy," or "Conquest."

Prior to Traveler making his first football game appearance in 1940, USC’s mascot was a campus mutt called George Tirebiter that went around campus chasing cars. A statue was erected in his honor in 2006.

For decades Trojan Fans have been traveling to Northern California to cheer on the USC Football team in games against Cal and Stanford. The group depicted here is headed to Cal for a football weekender circa 1920.

USC's first team of Song Girls dates back to 1967. Here they are celebrating their 10 year reunion with legendary USC Football coach John McKay.

Also known as the USC Trojan Marching Band, The Spirit of Troy features over 300 student band members. A contingent of the band has performed at 284 consecutive football games and is unrivaled by any other university band.

The ultimate Trojan Family get-together where USC welcomes back thousands of alumni, former residents, family and friends.

USC fans execute a card stunt during a football game between USC and rival UCLA.

Founded in 1919, the USC Yell Leaders worked closely with The Spirit of Troy and the Song Girls to rally Trojan fans at football, basketball, and volleyball games. The sweater-clad team consisted of all men until 2005 when it was replaced by the co-ed Spirit Leaders.

A Trojan fan sports a "Bear-skin or Bust" sticker. The USC-UCLA rivalry is noted as being one of the most intense college rivalries in the United States.

The week preceding the annual football matchup with UCLA is known as “Troy Week” and features a number of traditions including CONQUEST! “The Ultimate Trojan Experience," Save Tommy Night and the CONQUEST! Bonfire.

Started in the mid 1950s by two USC sophomores to help unify a diverse post WWII student body, Songfest is an annual campus event where student organizations compete against each other in a musical show that benefits Troy Camp. Songfest '69 took place at the Hollywood Bowl.

For decades, USC Students have celebrated Troy Week in anticipation of the annual USC-UCLA Football game. The victor of the annual football game takes home the prestigious Victory Bell.

The Victory Bell was originally given to UCLA in 1939 as a gift from the school's Alumni Association. In 1941, members of USC's Trojan Knights stole the bell. As tension rose, both schools agreed that the bell would become the trophy for the annual football game.

Freshmen at USC in an early day were taught to “love, honor, and obey” the Seniors. Sometimes the “lesson” — as illustrated in this 1917 photo taken at Bovard field — involved Freshmen being thrown into a water-filled tank for displeasing the upperclassmen.

Circa 1960 - Hundreds of Trojan fans at the Coliseum execute a card stunt that spells out USC's unofficial nickname of "SoCal".

Home to the USC Trojan football team, the Coliseum is the only stadium in the world to have hosted two Olympic Games in addition to multiple Super Bowls and World Series. USC shared the same football stadium with UCLA until 1982.

Student Handbooks have been issued at USC since the late 1800s. The elegant handbook pictured here was issued to students during the 1925-26 academic year and is labeled as "Annual Volume XXXVIII".

The restaurant and bar stood for 24 years at Figueroa and 37th streets. Julie Kohl, founder and owner, was inducted to the Trojan Athletic Hall of Fame in 1995 for her support of USC Athletics and the Marching Band. (Pictured here with former USC vice president, Thomas Nickell).

During 1970s and 1980s, this self-proclaimed "#1 Fan" could be spotted at every home football game with bell in hand. Since then, many others have followed suit and have labeled themselves USC's #1 Fan.

Invented in 1891, Pushball is a game similar in format to soccer but is played with a ball 6 feet in diameter and 50 lb. in weight. At USC, the game was usually a Freshman-Sophomore event held on Bovard Field, depicted here in this 1917 photo.

USC's first team of Song Girls dates back to 1967 and the group depicted here in 1968 includes some of the first-ever USC Song Girls. USC's Song Girls differ from all other college cheer teams in that they are primarily a dance squad and not a cheer team that performs gymnastics and stunts.

Songfest is USC’s largest philanthropic event put on by students, as well as one of the oldest and largest collegiate musical traditions in the country. The musical show features numerous student organizations that compete against each other to raise money for Troy Camp. Troy Camp provides a big brother/big sister support group for children who live in the South Los Angeles community.

Traveler, a white Andalusian horse, is currently the university's official mascot. It first appeared at a football game in 1961, and was known at Traveler I. The current horse is known as Traveler VII.

It has become a long-standing tradition for Trojan fans to sport the victory sign whenever the Trojan Marching Band plays "USC Fanfare," "Tribute to Troy," or "Conquest." Fans also thrust the victory sign into the air whenever the Trojans make a shot in Basketball, play offense in Football, or if a player is injured.